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The Arabic term da‘wah is derived from the verb دعا da‘aa which means “to call; to invite; and to supplicate, i.e. to call on God”. It is used to refer to the act of conveying or calling people to the message of Islaam. In that context it is a contraction of the phase adda‘ wah ilallaah (calling to Allaah). “Say: This is my way and I invite to Allaah with certain knowledge ...” (Soorah Yoosuf, 12: 108) Virtues of Da‘wah Da‘wah was the basic mission of the prophets of God. They were raised up among their respective people to call them to the worship of Allaah alone and to abandon the worship of the various false gods that they had invented.
